It came across my desk today that Discovery Channel was creating a Facebook game, and I thought I’d use the opportunity to look at how some big brands are using Facebook Games to promote products. Some of these work, some of them don’t, but the key factor here is that they are all leveraging social gaming to reach out to their userbases, and in my opinion that type of interactive marketing that incentivizes the user with fun is a step in the right direction. Take a look at the list after the jump. While branded social games haven’t done overly well yet, we at Social Times are eager to see who can break the mould and create a truly integrated experience that takes advantage of its source material to create a new experience. find out more here http://bit.ly/cJYdqx
