Weezers new album has taken product placement to a new level, the album is named after the clothing brand Hurley who have released a range of clothes to coincide.
They have also partnered with Axe (Lynx in the UK) to arrange a series of secret gigs. You need to add Axe on Facebook or twitter to find out the dates, locations, and how to get tickets.
They have even used the internet celebrities in the video clip above. Now, where does the art of music fit with the commodity of music.
(Source: mattjukes)
