LK Bennett first in UK to use PayPal Mobile Express Checkout in its new iPhone app
High-end British fashion house LK Bennett has expanded it’s online and high street retail channels with a mobile commerce app that is the first for a UK retailer that makes use of PayPal’s Mobile Express Checkout on an app.
The mobile app, built by Portaltech on its QuickLive m-commerce platform, will showcase LKBennett’s current collection of shoes, womenswear and accessories, using an intuitive and easy to use navigation structure. Quick category grid browsing and large zoom-able product images, enable customers to search and flick through products easily and quickly. Favourite products can be shared with friends and family via e-mail or Facebook, or can be saved into a Wishlist for later purchasing. A PDF ‘Look Book’ let’s customers see outfits from the company’s latest campaign.
http://www.internetretailing.net/2010/09/high-end-fashion-retailer-lk-bennett-first-in-uk-to-use-paypal-mobile-express-checkout-in-its-new-iphone-app/
(Source: mattjukes)
